Impact of Globalization on the Fashion Industry

Impact of Globalization on the Fashion Industry After 1979 revolution the loose-fitting manteau and black headscarf was obligatory in Iran, still the state dress code was challenged by the women wearing fashionable and colorful coats with head coverings to match. Western fashions and influences are not prohibited in Saudi Arabia, but sometimes accustomed to meet Islamic standards. In a similar trend, Elle magazine recently launched its Middle Eastern version, featuring glossy pages of women in conservative clothing and a mixture of Eastern and Western fashions. Since the 1980s and the growth of the global economy, there has been massive growth in what Joanne Eicher has termed world fashion (p. 300). At the start of the twenty-first century, the preferred garments of young people of both sexes from around the world tend to be jeans, sweatshirts, T-shirts, and sneakers. These clothes are also international icons of American culture. The global young wear the same clothing, a phenomenon made possible by the exploitative mechanisms of the globalization of clothing manufacture, distribution, and retailing and by new technologies, global commodity advertising of branded leisure clothing, and the cultural and political domination of the United States. The reasons for wearing such clothing vary, but these clothes signify youth, modernity, and an eagerness to belong to the newly globalized capitalist world. In the period from 1964 to 1970, styles of dress worn by young women in Britain were the most famous visible representation of the teenage revolution and of the cutting edge of cultural modernity. Miniskirts exposed thighs to public view for the first time in European-American fashion history. These changes were rooted in the major social and cultural upheavals of the late 1950s, generated, as Tony Bennett explains, by a watershed around which a series of significant before and after contrasts can be drawn (p. 7). Young, radical film-makers, painters, writers, photographers, and designers then successfully challenged the British establishments hold on cultural power. Many who came from working-class backgrounds were helped into university and art-school education by postwar state grants to cover fees and living costs. The London couture trade ignored these developments, maintaining their prewar function of creating elegant clothing for the annual high society calendar. The fashionable age in 1955 was around thirty-five but could easily be fifty-five if a woman kept a slim figure. By 1965 the fashionable age was sixteen, a near twenty-year drop in ten years. Dress Globalization Of Fashion Due to globalization the companies are adapting the new initiatives for their production, manufacturing. To get the competitive advantage in the industry fashion houses are now outsourcing from some countries world country where the labor cost is too low. Furthermore, the designers of the international brands are constantly in search of the new design to create new customers and to be ahead in the competition within the industry. The existing mode influencing customization or modification in the costume is fashion. The Asian style has been characterized by the freedom from change which was followed by the Roman and Greek for centuries. It is believed that the fashion in dress started off in Europe on 14th century. The styles were defined by the prominent personages and the monarchs spread through descriptions in letters, in costume, exchange of fashion doll, by travelers. In 1586, first fashion magazine was produced in Frankfurt. Then in 1830 the Godeys Ladys Book produced in United States was popular for decades. The only influential designer in costume at that period was Rose Bertin, milliner and dressmaker to Marie Antoinette. In Paris-the leading arbiter of fashion since the Renaissance-the fading influence of celebrities was coincident with the rise of designer-dressmakers in the mid-19th cent. Paris haute couture has remained preeminent in setting fashions for womens dress. Designers such as Charles Frederick Worth, Coco Chanel, Lucien Lelong, Elsa Schiaparelli, Cristà ³bal Balenciaga, Christian Dior, and Yves Saint Laurent have had fashion houses in Paris. In the latter part of the 20th cent. such American designers as Norman Norell, Mainbocher, James Galanos, Bill Blass, and Pauline Trigà ¨re competed successfully with Parisian designers. London, in the early 19th cent., became the center for mens fashions under the leadership of Regency dandies such as Beau Brummell. In the mid-1960s, London was again for a time the center of fashion influence. The 1970s and 80s saw the beginning of more divergent trends in fashion. This was the result of the increasing popularity of ready-to-wear collections by major designers, which made fashionable label-conscious dressing possible for the middle class. Ethnic-inspired looks and the punk style enjoyed a period of popularity. Successful clothing designers such as Ralph Lauren, Georgio Armani, Gianni Versace, Jean-Paul Gaultier, Rei Kawakubo, and Geoffrey Beene widened their design horizons, licensed their names, and put their distinctive marks on objects ranging from furniture to cars, fabric, and perfumes. The look of luxuriance that emerged in the 1980s was countered in the 1990s with the production of classic understated clothes. Fashions are adapted for mass production by the garment industries of New York, Los Angeles, and other cities. Influence of faster and effective communication In the age of globalization the producers of cloths and marketing manager of different brands are now able to communicate their new design, trend and brand faster than ever. The internet has successfully established a new communication channel along with different innovative tools. The international marketers are now influencing the ultimate consumers using the celebrities as brand ambassadors helping them to add value to the promoted brand to influence the target market. The innovative ideas, promotional mix, including event management and thousands of media channels are employed to establish the brand and to capture a position in the target audience. Branding, Brand Positioning The significance of clothing goes beyond what we wear. A pair of blue jeans is not just a pair of blue jeans. The brand is often just as or more important as the article of clothing. Brand recognition is a crucial factor in the world of fashion, especially for younger generations. Faedda asserts that for young people jeans have become a tool of social and political protest, of adherence and membership, symbol and emblem; for stylists jeans have become a trendy casual product, a refined prà ªt a porter article or quite a high fashion creation. To establish their brand the global designers are always aware of promoting their brands through every possible way. They use the celebrities, rock stars, artist, players to influence their fans as they can easily influence their fans. For instance, lately the Emporio Armani has successfully managed to come in to contract with Christiano Ronaldo the footballer. Influence of Cultural Globalization Now the world is experiencing the presence of the BigMacs from Viena to Sydney, people are wearing clothes from the Benetton, working on the IBM computers, talking about the human rights and watching CNN or MTV. But their presence indicates that the worlds is experiencing mostly western flavor due to the globalization. Globalization has increased the ratio of migration, FDI, franchising, joint venture allies, merger and acquisition process which in turn increase the competition along with the efficiency. To get the competitive advantages the companies are now following outsourcing to become more cost effective. All these initiatives allow cultural blending across the nations as it requires people from different country to communicate interact with each other. Furthermore the internet allows us to get any sort of information instantly. The instant access easily transfer the fashion, culture and other cultural parameters offering more uniform genre of taste and preference. Conclusion The competitions forces some of the companies to come along with the innovative approach in their promotional strategies to attract their potential customers compare to the industry rivals. Fashion is a modern European occurrence, which is inseparable from capitalism in Europe. It is the progress of the bourgeois 19th century and the industrial revolution. Fashion can only flourish and become a mass event in an industrialized society with developed technology, sound aesthetic taste and uniqueness, as well as wealth. Because fashion is the opulence one must be able to pay for. Due to globalization people with common taste are able to communicate and can find out their favorite fashion which are getting more uniform day by day.

Cultural Genocide: The Movie

The film â€Å"Cultural Genocide† presented Asa Hilliard III, an African American professor of educational psychology, who focused on the particularities of genocide, homicide and suicide. According to Hilliard, he recalls genocide as any one of the following acts with the attempt to destroy a national, ethnic, religious or racial group; few examples include killing members of a group, causing bodily harm and forcibly transferring children to another group.Cultural genocide is best explained with examples, whereas indirect instances may include any prevention from practicing one’s culture or where one loses their sense of culture and a direct example is black on black killings. Homicide is an important issue Hilliard expresses, as there are many murders and bodily harm induced by African Americans towards other African Americans. Homicide not only includes lethal killings, but terminal illnesses as well, such as AIDS.AIDS is detrimental to any group, as it is can be car elessly transmitted to others, due to lack of awareness of their illness; however, it causes much damage to groups since it is being passed along, terminally harming individuals. There are many illnesses and murders that can definitely be avoided among African Americans, but they continue to be inflicted by harm, whether it is consciously or unconscious. In order to avoid such conflict, Hilliard suggests that African Americans need to be in touch with their cultural identity, he offers that it is a tie that binds a culture together, which calls for possible collaboration.Collaboration brings a sense of identity and teamwork to a culture, specifically as it allows a group to function, even when passing national boundaries, as well as individually. With African Americans having better cultural identity, there is a possibility that black on black crime will decrease, as many will view each other as their â€Å"brothers and sisters†. If young African Americans viewed each other a s family, they will most definitely treat each other with more respect and dignity, as the young will avoid physical harm among one another, which will deter crime.Nevertheless, the importance of cultural ties can link to relations among African Americans and more importantly, deter black on black crime. Black on black crime is not limited to only murders, but also within an extraordinary example, in which Hilliard presents regarding teachers in the classrooms and black communities. In predominantly African American classrooms, educators have struggled to find teachers, specifically African American teachers. Educators believe it is vital to have African American teachers, in order for the predominantly black students to perceive their own race as a role model.Having only European teachers be the majority may cause more racial gaps, but is it important to realize that educators did in fact try to employ African American teachers; however, they simply denied the employment opportunit y, as they believed there was no potential for growth or promotion. This example is no doubt causing harm among African Americans, children are not seeing their own race in the education field, causing much destruction, as potential dreams of being an educator can be damaged, as hope for their own race is non-existent.If there were more African American teachers in predominantly black schools, there is more potential for black children to see themselves as being a teacher. There are many ways to encourage children to strive for education, role models are definitely one of them and now that there is a black president in office, he serves as an icon for the African American community, as well as representing a change among racial gaps. Although a drastic change happened in the White house, it is important to remember the educational inconsistency among African American students.Many African American students still suffer many disparities among their school, including the lack of funds , which ultimately the youth endures the burden of having insufficient supplies for learning. Education is becoming severely limited for African American students, as there is a shortage of educational supplies necessary for learning, including books and even teachers. If African American teachers do not want to teach their own race, because of individual concerns of upward mobility, there is much damage imposed on African American children.In order to succeed and move forward, African Americans need to remember their cultural ties and stand together. It is reality that there is an educational gap, where certain races are inclined to being economically despaired; therefore, African Americans need to remember the importance of their cultural ties, which will not only bring them together but also, help each individual succeed. Suicide is mentioned in Hilliard’s speech because of its increasing rate of deaths in the African American community.Hilliard announces it is the leading cause of death for African American men and in fact, more die from suicide than homicide. Women, too, are impacted by suicide, as they carry more attempts to kill themselves than men do. Suicide may have been caused by the lack of belonging to something, many came from broken families and did not have a sense of community, which caused the creation of gangs, where the youth seeks familial ties and sense of belonging, in order to make up for the lack of a family.There is definitely a pattern of why many African Americans suffer and it is due to the lack of cultural identity, many have no clue where they come from and it is indeed causing much destruction. Many African Americans feel they do not belong to anything, as they lack a family, which in turn, leads them to feeling worthless, causing identity loss and thoughts of suicide. In order to make sure no other African American children feel the sense of unworthiness, there must be more collectiveness and collaboration to help overco me upcoming generations and prevent them from feeling unworthy.Many can begin by joining community groups, religious groups, or sporting activities, just to give the initial feeling of belonging to a population, this can therefore, boost self-esteem and bring identity to one’s life. The African American community must work collectively and they are definitely at a good start, as President Obama can help many of his black â€Å"brothers and sisters† conquer racial and economic disparities.

Mary, Queen of Scots by Gordon Donaldson Essay - 1756 Words

The biography that is being reviewed is Mary, Queen of Scots by Gordon Donaldson. Mary Stuart, was born at Linlithge Palace on December 8, 1542, sixs days later she became Queen of Scotland. Mary became Queen of France and soon her greediness grew and she wanted to take over England. Mary was unwilling to stay in France, so she went back to Scotland. There her second husband died and she was imprisoned in England for the suspicion of the murder. Mary had a bad ending to her life. Mary got caught in attempting an assassination of Queen Elizabeth for which she was beheaded on February 8, 1587. In conclusion, Mary had a hard life trying to keep her thrones. The first chapter in the book discusses the reign of King James V,†¦show more content†¦After the murder of Rizzio, Mary realized that Darnley, the playboy who was too interested in hunting and women, was unfitted for the political power in front of him. Mary reconciled with Darnley, but after Rizzio’s murder, it was not sincere. Mary and Darnley never cohabited again, even after the birth of their son. In chapter four, Mary is looking for the support of a man who is of assured loyalty. The strongest candidate then was James Hepburn, Earl of Bothwell. Bothwell’s family was one of the most important in Scotland, with wide lands of their own and wider political leadership of other distance relatives. In February of 1567, Darnley was ill and staying at â€Å"the old Provost’s Lodging†. At two in the morning, an explosion demolished the lodge and Darnley was found outside, dead. Mary had visited him earlier that week for she was trying to reconcile with Darnley. She feared she was pregnant with a child and that everyone would know it could not be Darnley’s. After Darnely’s death, Bothwell abducted Mary, and they were married with protestant rites. By this, her people revolted for she â€Å"had thrown away her reputation, shown her approval of her husband’s murder, and abandoned the church of her fathers†. Even though she sacrificed her thrown for Bothwell, the marriage brought her no happiness. Before the marriage even took place, opposition was being formedShow MoreRelatedMary Queen of Scots- Biography1785 Words   |  8 Pagesthat is being reviewed is Mary, Queen of Scots by Gordon Donaldson. Mary Stuart, was born at Linlithge Palace on December 8, 1542, sixs days later she became Queen of Scotland. Mary became Queen of France and soon her greediness grew and she wanted to take over England. Mary was unwilling to stay in France, so she went back to Scotland. There her second husband died and she was imprisoned in England for the suspicion of the murder. Mary had a bad ending to her life. Mary got caught in attempting

The Evil Queen - 2156 Words

Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. - Marcus Aurelius Ever since Quinn’s death at the hands of some of the Evil Queen’s men Ruby had dedicated all her time to hunting the Evil Queen down. It had been a hard mission, the one that resulted in Quinn’s death. They had been forced to team up with Snow White and Charming. Ruby had never heard stupider call signs, but apparently they had selected them after their first mission in which they had run into the Evil Queen. It was an equally stupid moniker in Ruby’s opinion, but the Evil Queen had coined it first. Right before everyone else, criminals and agents alike, adopted the stupid fairy tale names. It was likely a response to the Evil Queen’s presence in the world of crime because she came in hard and fast, leaving no doubt in anyone’s mind that she was one of the new powers in the world. Since that first mission Snow White and Charming had dedicated their careers to bringing the Evil Queen down and until the mission that went bad, they hadn’t had all too much luck. The Evil Queen was always two steps ahead of them, countering their moves and escaping far too easily for the Agency’s liking. Eventually they got a lead when Snow White managed to make one of the Evil Queen’s generals defect. It his faulty information and apparent death wish which had gotten Quinn killed. So many things had gone wrong. There wasn’t meant to be anyone left in the warehouse that Ruby,Show MoreRelatedGood and Evil in Faerie Queen Book 11976 Words   |  8 Pagesmorality plays. Works such as Everyman, Piers Plowman, and Faust featured protagonists struggling with temptation, literally personified through the seven deadly sins (gluttony, lust, et. al). A variation of this involved the use of a Good Angel and Evil Angel, one to encourage the tormented soul and the o ther to push the protagonist further along the path to ruination. Edmund Spensers The Faerie Queene delights in its use of symbolism to reveal the moral struggle of his characters and the journeyRead MoreShattered: A Fictional Narrative933 Words   |  4 Pagesby. Hearing of the boys power, the Evil Queen had the sorcerer killed and took the young magical child ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ One day, it happened that the Evil Queen asked Darcy, â€Å"Who is the fairest in all of the land?† Darcy answered unto her,†You my queen, but Snow doth grow more beautiful everyday and soon her beauty will outshine yours.† â€Å"NEVER,† proclaimed the Evil Queen, â€Å"Not one peasant is more beautiful than I, the queen of all the lands!† Now, poor Darcy knewRead MoreGood Vs Evil : Dr. Jekyll And Mr. Hyde1724 Words   |  7 PagesGood Vs Evil â€Å"Magic, Mirror on the wall, who’s the fairest of them all?† the Snow White Queen questions the magic mirror in the classic fairytale Snow White and the Seven Dwarfs (The Grimm Brothers). The Queen wants the mirror to proclaim that she is the fairest of them all; but instead the mirror hails Snow White. Then, the Queen transforms into a witch in order to be the fairest of them all, similar to the Dr. Jekyll and Mr. Hyde transformation. Dr. Jekyll transforms to Mr. Hyde in order to changeRead MoreExploring Myths and Narratives: Snow White1083 Words   |  4 Pages the Evil Queen, is remarkable for many things, but it is her physical beauty that is the most noteworthy. She is the most beautiful woman in the realm, and, because of that beauty, many people assume that she is also benevolent and kind. Initially, the three seem to form a happy family. However, the king dies. In some versions of the story, the new queen kills the king, while in other versions of the story she has nothing to do with his death. After his death, as Snow White ages the queen beginsRead MoreThe Brother s Grimm Reality Of Snow White792 Words   |  4 Pagesto something with a childlike theme. The Disney version of Snow White and the Seven Dwarfs, for example, is about an Evil Queen who is jealous of Snow White s beauty. This Evil Queen orders the murder of her stepdaughter. She soon discovers she is still hiding in a cottage with seven dwarfs, who are all miners. After hearing about this, the Evil Queen disguised herself as an evil hag and brings a poisoned apple to Snow White. The poisoned apple causes her to fall a sleep. And she can only be wokenRead MoreFairy Tales Like Snow White And Cinderella1472 Words   |  6 PagesFairy tales like Snow White and Cinderella both contain the struggle of good vs. evil. The struggle of good vs evil in these tales teaches us that good always prevails over evil. The fairy tales often times contain common elements that represent good and evil in the story. Both of these tales show the good and evil elements in similar forms. Both tales have the same outcomes where good prevails and they live happily ever after. These tales expos e important concepts like good and bad for youngRead MoreSnow White By The Brothers Grimm1639 Words   |  7 Pagesfocusing on are The Brothers Grimm’s story and Walt Disney’s film. Although the fairytales are written and filmed by different authors, they share a common theme and two symbols. The theme that is present in both Grimm’s and Disney’s versions is that evil will always be punished. The symbols that are in both tales include the concept of beauty and the red poisonous apple. The Brothers Grimm wrote a few versions of Snow White, but the one I will be referring to be â€Å"Snow White.† I will be comparing thisRead MoreAnalysis Of Snow White And The Seven Dwarfs1411 Words   |  6 PagesSeven Dwarfs, the wicked queen asks her magic mirror questions every day. She asks, â€Å"Who is the fairest one of all?†. The magic mirror tells the queen that the fairest one of all is Snow White. The queen wanted to get rid of Snow White, but the first attempt failed. The Woodsman gave the queen a pig’s heart instead of the real heart. The queen decided to handle things on her own. She made the poison, but ended up turning herself into a gross-looking wicked witch. The queen gave Snow White a poisonousRead MoreAnalysis on Snow White1039 Words   |  5 PagesSnow White and the Evil Queen: One in the Same The story of â€Å"Snow White† depicts what a beautiful girl has to endure from her evil stepmother, whose vanity and cruelty know no boundaries, is there more to the story though? The Brothers Grimm give us clues here and there, about how they both have similarities. Little by little, Snow White’s character can be seen changing from the pure character at the beginning of the story, to someone that if you look close resembles the evil Queen by the end of theRead MoreEssay on The Evil In Hamlet1169 Words   |  5 PagesThe Evil In Hamlet Throughout the play Hamlet, evil thoughts and actions can be seen. The characters Hamlet, King Claudius, and Queen Gertrude consistently are influenced by the forces of evil. Evil becomes the controlling factor of the play and causes the characters thoughts and actions to be blurred. Hamlet’s thoughts are constantly darkened by suicide and death. Hamlet can be seen as suicidal in one of his first soliloquies. â€Å"O, that this too too solid flesh would melt / Thaw and resolve